How to get your brand recommended by ChatGPT and AI assistants
Vorne Team ·
AI assistants have quietly become one of the most important places buyers make decisions. Ask ChatGPT or Perplexity to recommend a tool, and it will — naming specific brands. Being one of those brands is a real, winnable growth channel.
Start by finding out where you stand. You can't improve what you can't see, so the first step is measuring whether assistants currently mention, cite, and recommend you for the questions your buyers ask.
Next, answer the real questions. Assistants pull from content that clearly and credibly answers specific buyer questions — comparisons, 'best X for Y,' how-tos, and honest guides. Thin or purely promotional pages rarely get cited.
Structure everything for machines. Clear headings, direct question-and-answer sections, and valid structured data (schema) make it easy for engines to understand and quote your pages. This is where most sites quietly lose — great content that models can't parse.
Earn trust the honest way. Models favor sources that are specific, evidence-backed, and consistent. There are no legitimate shortcuts: no spam, no fake reviews, no manipulation. Genuine authority is what compounds.
Then measure and improve. Track whether your mentions and citations grow over time, and double down on what works.
That's the entire loop Vorne runs for you — ethically, under your control. Want to see whether ChatGPT recommends you today? Run a free AI visibility audit, no credit card required.